South Africa

The Obvious Choise

Who we are

obvious-choiseThe Obvious Choice was founded by Zaritha van Wyngaardt in 1994. Since then, this niche event management company has grown into a dynamic conferencing, experiential travel, incentives and event management agency, earning its extensive experience both with the public and private sector in South Africa and abroad.

Zaritha is passionate about travelling and offers corporates, leisure and F.I.T. travellers the opportunity to travel to vibrant and authentic destinations.

Backed by a small team of experts and professionals, the agency prides itself in sourcing, implementing, coordinating and executing quality programmes to suit each client’s specific requirements.

The Obvious Choice is a registered member of the following trade associations:

  • Meeting Professional International (MPI)
  • Site Incentive Travel (SITE)
  • Pacific Asia Travel Association (PATA)
  • Beyond Limits
  • The International Air Transport Association (IATA)
  • Event Organisers Network (EON)

What we do


The Obvious Choice is a South African agency based in Johannesburg. We have extensive experience in event management and international incentives.

South Africa is one of the most diverse countries in the world. Although the country boasts 11 official languages, most South Africans prefer to communicate in English, which makes it easy for international visitors to avoid the language barrier.

South Africa has a wealth of conference and exhibition facilities, designed according to top international specifications. With an established track-record in hosting major international events, the Obvious Choice can provide you with the best of settings for your conference – from hotels, to beach resorts, exclusive golfing estates or game reserves. We also offer a wide range of pre- and post-conference tours (scenic, cultural, experiential and educational).

South Africa is extremely affordable. Food, non – and beverages, alcohol (especially wine) accommodation and transport in South Africa are relatively cheap in comparison to other countries.

South Africa is an ideal gateway to neighbouring countries (Zimbabwe, Botswana, Namibia, Mozambique and Zambia) and the rest of the African continent.

The Obvious Choice is your one-stop solution for conferences, events, incentives and experiential travel.

How to Contact us

Name: Zaritha van Wyngaardt, Deidré Schoeman


Telephone: +27 (0)82 652 1841, +27 (0)82 390 1708