Interested in museums and galleries? You have over 80 to peruse. More of a nature person? The city is one of the greenest in Europe. Creative venues for events, arty spots, and not more than an hour away, timber-framed fairytale villages or Disney-movie castles. Food? A gastronomic paradise with numerous ethnic cuisines. Want to go out and have fun? The city is home to a variety of laid-back bars, creative cocktail menus and crowded dance floors.
It is one of those places that becomes whatever you make of it, and if you’re feeling bored, you’re probably just not looking hard enough…
Exterior view of Hirmer, the largest men’s fashion house in the world at night. Location: Munich, Bavaria, Germany, Europe.
A story curated with passion and love by 
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When talking about Munich (Bavaria-Germany), the first thing most people have in mind is the famous Oktoberfest. But this city has way more to offer than that! Let’s take to wild ride and the latest from this digital, service-oriented, culinary, green, active, fantastic city…
Aerial view of Munich – Marienplatz, Neues Rathaus and Frauenkirche from St. Peter’s church on sunset. Munich, Germany
WHERE TO STAY
Rosewood Munich
The new Rosewood Munich will be a five-star property in the middle of the old town on Kardinal-Faulhaber-Strasse next to Palais Neuhaus-Preysing. This is not a new building, however, but a hotel opening behind the listed rococo façade of the former Bayerische Staatsbank. 132 rooms and suites, a spa that will also be open to the public, a restaurant, a bar and rooms for events with up to 400 guests round off the exclusive ambiance.
Picture rights: https://www.rosewoodhotels.com/en/munich
Munich Marriott Hotel City West
In the Westend district, on Landsberger Strasse, the Munich Marriott Hotel City West will open in 2023. It will have 402 rooms and is designed as a conference and meeting hotel with 21 function rooms and a 1,000-square-meter ballroom with natural light. In addition to the spacious lobby, which can be used for networking and working, there will also be a rooftop bar with views over the city. 
Picture rights: https://www.marriott.de/hotels/travel/mucwe-munich-marriott-hotel-city-west/
No Munich without Oktoberfest!
One of the biggest and most famous events in Munich is and will always be Oktoberfest. A meeting or incentive during this time can be something very special. Next year, the Wies’n (as it is locally called) will even last two whole days longer than usual. The reason for this is the Day of German Unity on the third of October. According to the official festival rules, Oktoberfest normally lasts exactly 16 days and ends on the first Sunday in October. In 2023, however, October 3, German Unity Day, falls on a Tuesday. Therefore the city council has decided to extend the Oktoberfest up to and including October 3. So 18 days of celebration instead of 16. Start planning your event right away, table reservations start in February and are quickly sold out!
Oktoberfest food. Holiday german dishes – sauerkraut, sausage, pretzel, mashed potato and beer. Top view on black table.
WHERE TO GO
Looking for more than “just” Munich? Why not include the German Alps in your event !
Due to its proximity to the Alps, Munich is the perfect place to stay and start an Incentive in the Bavarian Alps and visit fairytale castles nearby, like the glorious Neuschwanstein castle.
Neuschwanstein Castle Bavarian Alps Germany
WHAT TO DO and EAT
Let us inspire you with an eventful 4-day incentive program in Munich.
Day 1: Culinary Schmankerl Tour in Munich’s Old Town // Horse Carriage Ride through the English Garden to the iconic Restaurant Tambosi in the heart of Munich.
Picture Rights: https://citytourcard-muenchen.com/en/partner-munich-carriage-rides-holzmann
Day 2: Tour to SLYRS Bavarian Whiskey Distillery at Schliersee // Traditional Bavarian Dinner at Wurzhütte in the Spitzingsee Mountains
Picture Rights: http://whiskysaga.com/blog/slyrs–bavarian-distillery
Day 3: Self-driving on the “German Autobahn” to Zugspitze (Germany’s highest mountain) // Cable Car ride to Zugspitze including Lunch on the summit // Boat tour on the picture perfect Eibsee with the “Reserl Boat”
Picture Rights: https://www.autobild.es/coches/bmw/serie-1
Day 4: Lunch above the city with spectacular views of the Olympic Tower in Munich
Panorama of Olympic park in Munich, Germany
NEW VENUES FOR YOUR EVENTS
The new smart village Bogenhausen
It is perhaps the most creative location in Munich. Under the motto “Welcome to your playground”, the smart village offers workplaces that focus on hospitality service, community feeling, and inspiration. The rooms with a total of 3,500 square meters take you to the most beautiful destinations in Europe: breakfast with colleagues in Sicily, a workshop in Versailles, or a refreshing after-work drink at the champagne bar in Paris. The smart village Bogenhausen is also sustainable!
Picture rights: https://smart-village.com/
Bergson Kunstkraftwerk
A completely new location for events is currently being built in a former heating plant in Munich’s west. Covering an area of 20,000 square meters, the Bergson will be a place for all the senses: a triad of modern event formats, versatile gastronomy, and a selected, effective range of art and culture. Spacious rooms, high-end equipment, five gastronomy areas, full-service consulting, and extraordinary industrial architecture make the Bergson a very special address for congresses, seminars, corporate events but also festive dinners. The Bergson is scheduled to open at the end of 2023.
Picture rights: https://stenger2.de/plan/bergson-kunstkraftwerk.html
SO EASY TO COME
Passenger flights are offered from and to Munich Airport without stopovers from 207 destinations in 62 countries including the USA, Canada, UAE, South Africa, India, China, Japan and many more.
Aerial view of Munich over Theatine Church of St. Cajetan (Theatinerkirche St. Kajetan) and Odeonplatz, Munich, Bavaria, Germany in daytime
What are you waiting for? Munich is waiting for you!
Ask the expertise of a local organizer in M.I.C.E trips and luxury adventure tours for the demanding FIT clients